Digital Business and E-Commerce Management (7th Edition)
Dave Chaffey; Tanya Hemphill; David Edmundson-BirdEbook
Sinopsis ebook
Written in an engaging and informative style Digital Business and E Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world In this edition of the book Chaffey Hemphill and Edmundson Bird bring together the most recent academic and practitioner thinking covering all aspects of digital business including strategy digital comms and transformation