Consumer Behavior: Buying, Having, and Being, Global Edition (14th Edition)
Michael R. Solomon; Cristel Antonia RussellEbook
Sinopsis ebook
Consumer Behavior Buying Having and Being Global Edition covers all of the processes involved when we select purchase use or dispose of products services ideas or experiences It investigates the many factors that affect our consumption choices and non choices especially in the era of social media and the digital age Since we re all consumers many of the topics have both professional and personal relevance making it easy to apply the theories outside of class Featuring new co author Cristel Antonia Russell the 14th Edition has been significantly revised to elevate its flow focus intentionality freshness and attention to practice