Nonfiksi

Public Transportation Business Strategy

The way people get around is changing very fast. Angkot cooperatives, the businesses that run small vans in Bandung City, have an important decision to make. They used to be an important part of the city''''s public transportation system, but now they have new competition from ride-hailing apps and young people''''s changing transportation preferences. This book is aimed to propose new strategies for Angkot cooperatives dealing with new challenges specifically to meet the needs of millennials in the market.

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