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Bisnis
Global Business: Innovation, Strategy, and Sustainable Growth
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ISBN
:
978-634-01-2631-0
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eISBN
:
978-634-281-333-1
Sinopsis
This book presents a comprehensive exploration of global business as a dynamic and borderless system shaped by technological change, cultural exchange, and institutional collaboration. Looking forward, the book emphasizes the transformative roles of artificial intelligence, data-driven decision-making, and sustainability. Overall, the book provides both analytical insight and pedagogical guidance for students, educators, and practitioners seeking to understand and navigate global business in an interconnected, collaborative, and rapidly changing world.
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