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Building Brand Resonance & Reputation with Csv

"Building Brand Resonance & Reputation with CSV" explores how modern businesses can move beyond traditional corporate social responsibility (CSR) toward creating shared value (CSV) as a strategic approach to sustainable growth and brand development. The book examines the ethical foundations of business sustainability, the integration of CSR and the Sustainable Development Goals (SDGs) for risk mitigation, and the transition from philanthropy to purpose-driven innovation. It also highlights how CSV initiatives enhance brand equity through deeper consumer connection-known as brand resonance-and provides practical tools to measure social and financial impact using the Social Return on Investment (SROI) framework. Through real-world examples and case studies, this book serves as a comprehensive guide for organizations aiming to build strong reputations, foster stakeholder trust, and achieve meaningful societal impact while maintaining profitability.

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