Ekonomi Manajemen

Business Innovation and Entrepreneurship in Nature-Based Tourism Villages

“Business Innovation and Entrepreneurship in Nature-Based Tourism Villages” offers an in-depth exploration of how rural communities are transforming themselves through creative, inclusive, and sustainable tourism models. Centered on real-world practices in Southeast Asia—particularly Indonesia—this book unveils how local innovation, community entrepreneurship, and environmental stewardship can converge to build resilient tourism economies rooted in nature and culture. From digital transformation and youth empowerment to environmental conservation and inclusive governance, each chapter presents fresh insights and actionable strategies for developing vibrant tourism villages. The book examines challenges such as over-tourism, cultural commodification, and climate change, while highlighting solutions grounded in local wisdom, collaborative planning, and adaptive leadership.

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