Ekonomi

Digital Marketing and Business Innovation of Food MSMEs

This book, Digital Marketing and Business Innovation of Food MSMEs, was born out of the urgent need to document, analyze, and support the transformation of food MSMEs in the face of digital disruption. While large corporations have the resources to invest in advanced marketing strategies and technologies, MSMES often face a different reality-one of limited access, knowledge gaps, and operational constraints. Yet, despite these barriers, many food MSMEs are rising to the challenge, embracing innovation with creativity, resilience, and a strong sense of purpose.

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