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Popular Culture in Cross-Cultural Understanding: The Roles, Challenges, and Opportunities
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Sinopsis
ASEAN (Association of Southeast Asian Nations) is a community that unite countries in Southeast Asia and its cultures creating a new shared identity. It has created some efforts in promoting its cultures which lead to the emergence of sense of shared belonging. As an example, music and movie from each country in Southeast Asia have spread among the ASEAN members and leads to its unity. This creates opportunity for ASEAN to promote its shared cultures to the world. This book provides more comprehensive discussion on how ASEAN cultures are able to unite through popular culture. Furthermore, this book also explains the process of the countries’ cultures and shared culture into a global popular culture that spread globally. Lastly, this book unveils the challenges on its process as well as the efforts to overcome the challenges.
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ISBN
:
000-000-00-0000-0
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eISBN
:
978-634-200-798-3
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