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ENGLISH FOR BUSINESS PURPOSES

The book is an introduction to English for business purposes, designed to help learners improve their language proficiency, develop specialized business communication skills, and enhance cross-cultural communication. It covers various topics related to business communication, including greetings and introductions, business vocabulary, email communication, business meetings, presentations, negotiations, and job interviews. Throughout the book, learners will learn and use key business vocabulary related to various industries and sectors. They will also learn how to write clear and concise emails, how to prepare for and participate effectively in business meetings, and how to plan and deliver effective presentations using visual aids and engaging an audience. The book also covers negotiation skills, including the language and techniques used in business negotiations, persuasive language, making concessions, and reaching agreements. Additionally, it covers job interviews, including the language and etiquette used, how to prepare for and participate effectively, how to answer common interview questions, and how to negotiate salary and benefits. The book includes two evaluation points, a midpoint evaluation, and a culminating evaluation, to assess learner progress and provide feedback, as well as demonstrate program effectiveness. Overall, this book is a practical guide for anyone looking to improve their business communication skills in the English language.

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